Nike officially named in 1978. It happens to be a lot more than the leading edge brand Adidas, Biao Ma, Reebok, termed as "new world created nearly Two decades one of the most successful consumer goods companies." Nike's profits from $ 13 million in 1985 as much 1994, approximately $ 450 million, Nike1994 global turnover reached nearly 48 billion U.S. dollars. On the U.S., about 70% of the younger generation have dreamed of is known as a Nike shoes."Nike" brand has much to tap the marketing inspiration. "Nike" marketing secrets inside a good aspect is usually that it's marketing communication (Nike's Marketing Communication). In 1994, the "Nike" in advertising investment of $ 280 million, P & G's advertising costs l / 9 and maybe, but very attractive Nike creative emails in the "Nike" to win anyone in order for the "Nike" are probably the market of one's goddess of victory (Nike intent is "the artistic goddess of victory"). With English first-hand information, the next specific analysis of the Nike marketing communication success: learn how to expand the marketplace for athletes away from ordinary shoes the commercially available of buyers; how a "deviant" advertising to strengthen communication; tips on how to borrow to build brand idolatry loyalty; guidelines for animation, online games around young Nike Free Run Dame ones consumers; how deep psychological self-awareness and value for the female consumer base.Nike's "consumption myth" - many consumers globally are caused by wear Nike and excited to. Hong Kong, "Economic Journal Monthly," April 1991 period happen to have been reported: the United States plenty of shoe store owner in Chicago authorities have to get approval to use firearms in self-defense in order to safeguard personal and property safety. Article commented that, recently, due to admiration Nike saddle, many teenagers, do not hesitate to consider risk of theft perhaps even murder, serious incidents have occurred, desperation, enterprise been required to seek such "self-protection" ...Nike also provides a "growing myth": Inside the sixties, the corporate was founded, very small, may collapse actually. Division two founders Bu Woman and Knight have several roles, the business enterprise do not own your place of work building and finish operators. Nike's 1985 profit of $ 13 million worldwide in 1994, transmit mail global turnover at least $ 4.8 billion; its share of the market champion, is ranked third during the Adidas company much more than doubly 24%. Nike, the pace of growth doesn't have slowed down. 95 years compared to the 94-year, global sales increased by 38%, profit before tax rose 55%, fast Nike shares rose $ 43 per Nike Free Sko share two years ago, soared to $ 103 per be part of 1995. Wall Street investors and analysts, many of whom had previously visited the 1980s ordinarily are not optimistic about Nike: "Nike seriously isn't much foundation for the development and prospects." Today mockery: "God likes to produce the myth, so he chose our unexpected Nike. "Nike myth is the fact "God-given" do? Nike's president of Knight replied: "Yes, 'consumers God', we certainly have the 'God' magic tools of dialogue - Nike ad ... ... "Reform focuses on communication and advertising of Nike, Inc. president, commented: Nike's target communication link between advertising, the Nike brand by every one of the love, the rapid growth. Nike's early work focused primarily on promotional products, technical superiority, given it was brand positioning, competitive athletes in the formal market. However many of the recreational runners and people who exercise to invest in Nike shoes, one for comfort, additionally it is because Nike campaign: web-sites Nike, can come to learn the game! Which may have the feeling on consumers. But this occassion Nike ad referred to as a real a feeling of communication, communication Nike ad was in its "advertising Reform" arising using.80 years, beginning from Nike products, and track and field stadium into homes of ordinary people Nike Free 7.0 (especially teenagers). Nike sports probably should not lose the conventional formal market conditions, enhance the selling point of Nike advertising, this need to be like Nike, Levi brand (the primary type of jeans), become a fundamental element of youth culture and symbol of status. Nike's two distinct market operations, how the challenge is to try to adapt the favorite awareness and knowledge in order to achieve balance sporting success and consistency, Nike began to rethink its advertising strategy.1986, a Nike promotional advertising inflatable insole is a real breakthrough on the application of Nike's advertising a different film ideas, not blindly promote having technical performance and advantages of the usual way, but via the representatives together with the famous symbol of hippies playing the famous Beatles song "Revolution", the modern estimate the rebel rhythm, melody, a group of Americans who wear Nike items are mesmerizing to fitness training, ... ... the ad accurately meet a newly emerging fitness winds of change and the era fashion, making sure that feels new. Nike is actually while using the original magazine as being the main advertising media, athletic players to generate product information, but because then, mainly Nike TV ad as the "spokesman", the move makes the whole Nike commercial can adapt their products new market development. It is composed by sophie 06.18.2012 Buy Cheap Nike Free Run Shoes, We offer discount Nike Free shoes with best quality, 70% off free shipping!

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